SUSTAINABLE FASHION
BELLA + CANVAS
BELLA + CANVAS was an easy choice for a blank apparel company for many reasons. The main one being their ability to bring forward fashion to the wholesale industry in an eco-friendly way. Here are the deets from Bella + Canvas themselves:
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Water reduction: By using newer, more efficient dye machines, we use 7x less water than the average for clothing manufacturers, saving 24 million gallons a week. Any water we do use goes through a filtration system that allows it to be recycled.
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Energy reduction: We’re a green company through and through—taking every opportunity to reduce our carbon dioxide emissions. If you take a quick tour around our headquarters, you’ll see that we use:
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Solar energy to partially power our U.S. sewing and cutting facilities
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Motion-sensor LED lighting and skylights throughout each building
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Electric car charging stations to encourage employees to go green.
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Many Central American and Asian factories use biomass or petroleum coke—one of the dirtiest fossil fuels on the planet—which emits 11% more greenhouse gas than coal, along with lung-damaging sulfur. That’s why almost all U.S. cities, including Los Angeles, ban petroleum coke.
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Instead, we power our dye house with clean steam energy. This energy exchange collects air from the dryers that goes into a thermal oxidizer, where dye oils burn to create energy. Then, a boiler captures that energy and creates steam to power the dye machine—you can’t get much cleaner than that!
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Virtually zero waste: Our manufacturing facilities and LA headquarters produce almost no landfill because we recycle pretty much everything that can’t be turned into a T-shirt. We’ve optimized our cutting to reduce plastic use, and excess fabric gets recycled into a number of things like baby bibs or stuffing for upholstery in furniture and pet beds.
DIRECT TO GARMENT
DTG or Direct To Garment is a printing method that sprays the ink onto the garment. The ink soaks into the fibers of the garment, like printing onto paper but clothing instead!
Direct To Garment printing is different than screen printing, especially when it comes to color options, detailed designs + its eco-friendliness.
DTG is a more sustainable fashion business model because of the ability to print-to-order which eliminates overproduction + textile waste. By only producing the ones we sell, we are helping change the fashion industries severe waste problem.
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What's Her Name handles all of the printing herself in a one-woman operation to ensure that it is done exactly the way she wants + is aligning with her sustainability standards.
VINTAGE + SECONDHAND
Vintage + secondhand is the third piece to the puzzle of what makes What's Her Name more sustainable. By shopping secondhand, there are no new clothes being made which means reducing carbon emissions, saves water + energy, + helps prevent textiles + fabrics ending up in landfills.
Fashion trends come and go, too often for the planet to keep up + by cycling through the trends we can help eliminate waste. What's Her Name shops for the most unique vintage + secondhand from local shops that share the same values. Each item that we have available is one of a kind.